In 1865, with $100, John B. Stetson rented a small room, bought the tools he needed, bought $10 worth of fur and the John B. Stetson Hat Company was born. A year later the "Hat of the West" or the now famous "Boss of the Plains" hat was born and the name Stetson was on its way to becoming the mark of quality, durability, innovation and beauty. A hatter was seen as unreliable, lazy, or aloof, only looking to make his money and go have fun. John B. Stetson changed all that and built one of America's most well-known and successful businesses. The longevity and history of the John B. Stetson Company is based on innovation and quality! John B. Stetson led the hat industry his entire career by designing new hat styles for fashion and function. When it came to quality it was his creed and for the past 130 years it has so stamped the product that the name and the word are synonymous. Stetson is the standard in hats, the essence of the spirit of the West and an icon of everyday American lifestyle. Because of its authentic American heritage, Stetson remains as a part of history and, for the same reason will continue into the future. Stetson, it's not just a hat, it's the hat.